This message was added Wednesday 25th October 2017
Search Engine Optimisation. It even sounds kind of scary, doesn’t it?
We promise you it is nothing to be afraid of. In fact, once you fully understand SEO, it will be your new best friend.
We empathise that digital terminology itself is enough to put people off, so we want to break it down and help you understand exactly what SEO is and how you can benefit from it.
First and foremost, you must know that SEO gives your website purpose; it is in your websites best interest. So, don’t run from it, run towards it. SEO is key for the visibility of your website. Without it, your website won’t be seen by many, and what’s the point in that?
We love our analogies here at Worldwide Webdesign, so here is one to help you get your head around SEO and how it can greatly improve the numbers of visitors to your website and ultimately, increase business. So, here we go.
Let’s go back to simpler times before we had the internet. Remember books? Well, websites are like books. And search engines such as Google, act as a librarian. Imagine standing in an enormous library and looking for a single book by yourself. That’s what the internet would be like without SEO.
Librarians are fantastic for pointing you in the right direction. In order for a librarian to do this, they require the right information to help them locate where the book is stored. Keywords are used to help them find where the book is kept in the library; the title, the author’s name or perhaps the genre of the book. And that’s how SEO works. By using keywords, Google can locate your website and direct as many readers as possible to it.
You want to attract visitors to your site to ensure that you get the best out of it. What good is it in having a book which is poorly titled and hard to find. The content of a book determines how popular it will be, of course. And if the book looks a little shabby, then this will discourage the readers.
Give your website a good name. Make sure the content is relevant and interesting to encourage visitors to want to read on. Keep it current so it looks pleasing to the eye. You’d be surprised how many people at a first glance are put off from bringing their custom to a business, simply because the website is not attractive and easy to navigate.
Don’t cheese off the librarian; it will make your search harder than it needs to be.
Do SEO right.
If you help Google by providing it with the information it needs, then Google can help your website tenfold.